Specifications include, but are not limited to: Typical work products may include some/all of the following services/materials, separately or in tandem with others: Category I – Development of Marketing Plans A. Consultation – Discuss project with client. B. Marketing Plan – Develop a marketing plan that includes research, concept development, consultation with technical experts, plan writing, plan assembly with an appealing and readable layout, document assembly, and submission of a complete electronic document (includes initial consultation with client). C. Communications Strategies (including Crisis Communications) – Plan, develop, and execute comprehensive strategies to effectively communicate specific messages to targeted audiences and meet organizational objectives. Category II – Design, Illustration, Layout Services A. Consultation – Discuss project with client. B. Design, Illustration and Layout Services – Create original art including logos, charts and diagrams utilizing provided text and digital files (transmitted through email); provide comprehensive layouts/concepts; includes revisions to previously created work that involves design issues; and provision of proofs as required. C. Language Translation – Translate written materials from one language to another (multiple various languages may be required). D. Text Revisions – Change text (provided by the County) from previously created work on file or appearing in proofs, that do not involve design issues.
