Specifications include, but are not limited to: The City anticipates a two-month period to develop the marketing and public relations plan. The plan will be developed in coordination and with assistance from the Mobility and Parking (MAP) Committee’s Marketing Subcommittee. This committee is composed of volunteers who represent the various stakeholders found in Downtown Frederick. The resulting marketing and public relations plan must: • Establish a plan for clear, consistent, and timely communications. • Provide for different sets of information to different stakeholder groups. Anticipated stakeholder groups include, but are not limited to, residents, retail businesses (shops, food, craft beverage, service), offices, churches, employees, the general public and City leadership. While different messages may not be needed for each listed group, it is anticipated that the messages will not be the same across all stakeholders. • Develop a clear schedule for implementation and estimated costs for the various plan elements. The plan is anticipated to include the following elements: project graphics, project website, media relations, signage, print materials, advertising, and social media. Of these elements, it is anticipated that the project graphic templates will be created in this first phase. Work on the remaining elements will focus on the timing of the major tasks and other planning specifics (potential type of print materials to be created in phase two as one example) as well as timing of major tasks and cost estimates. Some plan elements (social media posts as an example) need to be planned with the i
