Specifications include, but are not limited to: Develop comprehensive strategies to ensure that multicultural target markets are reached effectively in a cost-efficient manner and that advertising, marketing and communications campaigns have outcomes that are measurable and quantified.; Create and design marketing campaigns that effectively reach a multicultural market.; Create and design multicultural content including, but not limited to, graphic design, social media, video, radio, digital production, and web copy.; Develop multicultural media plans and purchase multicultural television, radio, print, outdoor, digital, social, and any media vehicle that assists in marketing MDOT MAA products.; Negotiate the most cost-effective media placement to maximize multicultural target audience exposure with the recommended mediums to best reach campaign target populations.; Provide translation and adaptation services and coordination, including Spanish, with the possibility of additional languages. Such services may be utilized in the following: Strategic planning; Marketing strategy; Reputation management; Ad hoc campaign materials and related promotional items; Industry research and reporting; Media planning and placement; Email database management and lead generation; Public Relations: press release development
