Specifications include, but are not limited to: The Maryland Department of Health, Center for Chronic Disease Prevention and Control (the Center) is issuing this solicitation for the purpose of placing digital media for a campaign to promote awareness of healthy brain aging and dementia. Media assets will come from existing MDH assets and will be provided to the selected Offeror upon award. The goal of the campaign is to educate the public about healthy brain aging and increase dementia screening among people at risk for or experiencing signs of dementia. The target audiences for the campaign are adults (40+) living with or at risk for dementia, and/or those with a family member who is living with or at risk for dementia. The placement strategies must effectively target and reach people disproportionately impacted by dementia (e.g., Hispanic, Black/African American, people with developmental disabilities), people who are sight- and/or hearing impaired, people who speak English as a second language, and people living in rural and under-resourced communities.
