Specifications include, but are not limited to: 1.Implementation of a limited number of short-term cost effective strategic marketing initiatives to maximize public awareness of the site. 2.Maximize the use of digital and social media. 3.Graphic design services to develop of a single design to be used for all promotional materials such as rack cards, posters, etc. for distribution by MHCC staff at conferences, health fairs; community events, etc. 4.All graphic designs, materials and products developed under this procurement are owned by the MHCC and may be used for reproduction and distribution as needed after the expiration of the contract. 5.All graphic design products shall be consistent and compatible with the website layout and design.