Specifications include, but are not limited to: The Department of Health and Human Services (Department) is seeking marketing and outreach related to promoting and accessing Maine’s Maternal Opioid Model (MaineMOM) services as defined in this Request for Proposals (RFP) document. This document provides instructions for submitting proposals, the procedure and criteria by which the awarded Bidder will be selected and the contractual terms which will govern the relationship between the State of Maine (State) and the awarded Bidder. The Department is dedicated to promoting health, safety, resiliency, and opportunity to all Maine residents. The Department’s Office of MaineCare Services (OMS) vision is to assure highest quality outcomes for MaineCare members through measurement and an efficient, sustainable, and integrated health delivery system. MaineCare’s mission is to attain the highest quality health outcomes for MaineCare members through a well-informed workforce and an efficient use of resources. The services resulting from this RFP will provide for the creative development of printed materials and other marketing resources, as well as the design and implementation of a marketing campaign to include digital and social media, as appropriate. This campaign is intended to reach pregnant women and mothers, eligible for MaineCare, in treatment for and recovery of Opioid Use Disorder (OUD) and the health and social service providers that serve this patient population. The campaign’s overall goal is to increase the awareness of and enrollment in MaineMOM services through 2025. The services related to this RFP are funded through a five (5) year cooperative agreement with the federal Centers for Medicare and Medicaid Services.