Specifications include, but are not limited to: Develop a strategic communications plan, focused on the development of a campaign to inform individuals about affordable healthcare coverage which includes all Materials, messaging, associated communications, and key dates/milestones. The communications plan shall:
Encourage individuals to sign up for available healthcare coverage, focusing primarily on MaineCare Expansion and secondarily on the health insurance Marketplace, via CoverME.gov.
Consider Maine’s demographic and enrollment trends and be tailored to reach and resonate with individuals likely to qualify for MaineCare Expansion or subsidized Marketplace coverage.
Provide an outline of the strategic communications plan with the Bidder’s proposal.
Provide the communications plan to the Department within ten (10) business days of the initial period of performance.
Implement the communications plan within fourteen (14) business days of written approval from the Department.
Any changes to the communications plan shall be submitted to and approved by the Department prior to implementation.
All Department requested revisions shall be implemented within five (5) business days.
Provide the master copy of all developed materials to the Department on an accessible disk or flash drive (or other appropriate mediums as agreed upon by the Department).