Brand Strategy Refresh Updated NEEFC brand identity that reflects NEEFC’s values, amplifies their reach, and helps their target audiences easily identify sub-branded NEEFC programs. Deliverables include: • Brand strategy articulation: a comprehensive document to guide all NEEFC communications and marketing, including concise articulation of their mission, update of their visual representation of brand and brand hierarchy, consistent branding guidelines, and messaging that can be easily adapted to NEEFC’s multiple programs. Website Redesign & Development Design and development of a new NEEFC website – including the incorporation/migration of snepnetwork.org under the neefc.org umbrella – using a process that engages NEEFC staff and key stakeholders throughout. Deliverables include: • Discovery: meetings with NEEFC staff and stakeholders to understand organizational brand and communications assets. • Landscape analysis: research how other Environmental Finance Centers around the country and similar organizations describe their work, summarize what they offer, visually identify their organization and programs, and communicate that information through their website. • Website design: sitemap, wireframes, UX design, and page mockups that include NEEFC team in design intention and decision making throughout the process. • Website development and accessibility: develop website on an easyto-use CMS that allows NEEFC staff to manage while ensuring a mobilefriendly website that meets all ADA and Section 508 Compliance requirements and WCAG 2.2 web accessibility standards and incorporates third-party integrations of maps, forms, marketing, and resource navigation. Conduct quality control and testing to ensure fast load times, SEO optimization, and ease of use analytics. Training & Post-Launch Support Set NEEFC team up for success in ongoing management of website post-launch. Deliverables include: • Training and documentation: Pair launch support and error troubleshooting with manuals, recorded training sessions, or similar resources on brand strategy and website best practices and maintenance to ensure a successful launch and ongoing website management in-house • Offer ongoing technical support services as needed/as budget allows (potential for additional funds for ongoing technical support).
