The awarded Bidder will complete the Scope of Services as described in this Section: The awarded Bidder will assist the Maine Bureau of Highway Safety in promoting all traffic safety programs in the State of Maine. This will include, but not is not limited to, the services to run already developed PSA adds for Radio, TV, and digital advertisement(s) as well as already developed print ads. The awarded Bidder will develop an annual marketing plan to run these behavioral safety PSAs/ads on all platforms and follow the National Highway Traffic Safety Administration (NHTSA) media calendar (Appendix F and Appendix G). The awarded Bidder will target specific audiences throughout the State of Maine as determined by research conducted by both MeBHS and the awarded Bidder. The MeBHS public relations and marketing plan focuses on all the behavioral program areas including: Adult and child occupant protection (seat belts and child safety seats) Speeding and aggressive driving Distracted Driving Impaired Driving (alcohol, drugs or a combination of both) Motorcycle Safety Vulnerable Roadway Users (pedestrian, bicyclists, ect.) Media Buys will include 30 second and 15 second run spots to include, but not limited to: Television public service announcement(s) Radio public service announcement(s) Social media public service announcement(s) Streaming sites Online video (PSAs on websites) Event signage The goal is to eliminate or reduce fatal and serious injuries resulting from motor vehicle crashes on public ways. These marketing plan(s) shall be guided by the approved MeBHS Annual Grant Application that sets forth the Department’s vision for the upcoming federal fiscal year. Additionally, the awarded Bidder will assist the Department in overall marketing and media strategic planning that identifies priorities, and short and long-term expectations for promoting traffic safety programs.
