Specifications include, but are not limited to: a. Maintain all graphic standards and visual identity of LED to maintain consistency in advertising and external communications. This includes the maintenance and upkeep of comprehensive brand and writing standards manual(s). b. Analyze the marketing and advertising needs of LED. Develop and manage an overall, integrated marketing strategy and plan. c. Place and coordinate tracking research to evaluate Louisiana’s success in changing perceptions and raising awareness about the State as a place to do business. d. Place and coordinate/conduct additional research, including quantitative and qualitative studies, to suggest refinement to strategies, campaigns or creative executions. e. Design and develop new logos and brand identity systems for associated and sub-brands of LED. f. Concept national and international print, online and/or broadcast ad campaign(s) based on research and analysis. This could include either the addition of a new print testimonial to LED’s current campaign, a re-design of the current online execution or an entirely new campaign or campaigns. g. Perform campaign production services including but not limited to: creative concept, graphic design, photography, proofreading, copywriting, shooting and editing. h. Produce a high-quality, quarterly digital magazine (Louisiana Economic Quarterly) about Louisiana’s strategic advantages and successes. Attend editorial board meetings and perform production services including copywriting, comprehensive proofing, graphic design and layout, identification and acquisition of images and photography. i. Design and develop identity materials and routine collateral including letterhead, business cards, pocket folders, one-pagers, PPT templates, invitations, programs, industry brochures, brand signage and other standard materials. This includes art and creative direction, graphic design, copywriting, proofing as well as edits to and re-sizing of approved advertising concepts to meet paid media specifications. j. Develop innovative direct mail programs and pieces to target c-level executives and/or site selectors and target influencers.
