Specifications include, but are not limited to: The purpose of this Request for Proposals is to establish formalized relationships with full-service, multi-disciplinary branding and advertising agencies for University of Kentucky and its major entities, including its 16 degree-granting colleges, as well as the Lewis Honors College and Graduate School, UK Athletics, and UK HealthCare. Offeror(s) must be knowledgeable of contemporary branding and advertising strategies, and capable of executing with excellence on a newly developed, robust brand strategy with excellence. Special consideration will be given to those agencies with demonstrated expertise in higher education, health care, and major athletics/event executions.