Specifications include, but are not limited to:
Develop Louisville is planning a multi-platform marketing campaign designed to humanize and simplify the data included in the recently released Housing Needs Assessment (HNA). This marketing campaign is intended to dispel common myths about affordable housing residents by highlighting the stories of people who live there. Develop Louisville intends to launch this campaign during April, National Fair Housing month. Marketing campaign materials will include, but not be limited to, the following:
•Radio- spots lasting 15 seconds to begin in April 2020
•Social media- concepts designed to humanize the Housing Needs Assessment data
•Literature- Print material, including images and narrative to be used in a variety of media such as billboards, bus stops, buses, and posters.