A. Number of outgoing texts desired: 100,000 – 150,000 B. Core Messaging Capabilities • Ability to send both 1:1 texts and bulk texts at scale. • Two-way texting functionality to facilitate real-time conversations. • Support for personal inboxes (assigned to individual staff members) and shared inboxes (e.g., team-based or campaign-specific inboxes). • Message scheduling and automated workflows for campaign launches and follow-up sequences. • Ability to send messages with personalized fields (e.g., first name, class year, giving history). • Mobile app that users can access to communicate when not in front of a computer. • Receipt of receive timely notifications when engaged by an alumnus or friend? • Ability for messages to be sent on behalf of individual staff members with unique phone numbers/User IDs? C. Segmentation and Targeting • Advanced segmentation tools to group contacts by: College/unit affiliation Areas of interest Giving capacity/affinity
