I. We are looking for a direct mail vendor capable of handling personalized and highly segmented campaigns. II. Core Campaigns and Specifications • Monthly Anniversary Appeal • Monthly on-demand appeal to past donors • Six segments with use of variables and 2,500 pieces • 8.5” x 5.5” card in 6” x 9.5” envelope with slip and BRE • Non-profit postage • Custom design • Kickoff Appeal • July appeal to past donors • Five segments with use of variables and 3,500 pieces • 8.5” x 14” letter (3” perforation) in 6” x 9.5” closed envelope with #9 BRE (full color front, blank back, bleed) • Includes a decal/sticker • Non-profit postage w/stamp • Custom design • Fall Appeal • September appeal to past donors and non-donors • Four segments with use of variables and 8,000 pieces • 8.5” x 14” letter (3” perforation) in 6 x 9.5” closed envelope with #9 BRE (full color front, black only back, bleed) • Non-profit postage w/stamp • Custom design...
