a. Marketing i. Sponsor identification in sponsor references made by the Kentucky Horse Park. ii. Facility signage opportunities including recognition as a sponsor of the Barn (name/logo), when applicable. iii. KHP will recognize sponsor on KHP website, with a live link to the Respondent’s website. iv. KHP will place Respondent’s logo in rotation on the digital sign board at the entrance of KHP. v. KHP will place Respondent’s logo in rotation on video boards in Visitor Center vi. KHP will allow Respondent to place brochures or other promotional materials of sponsor’s choosing in the Visitors’ Center and Show Office. vii. KHP will provide two (2) social media posts annually on official social channels, Facebook and Instagram, to be mutually agreed upon by the parties. b. Exhibit i. Ability to place a display at a mutually agreed upon location. Expenses associated with display at Respondent’s Expense and display must be approved by KHP. c. Respondent Promotions i. Respondent will be able to state in its promotional materials (printed or electronic) that sponsor is a “Sponsor of the Kentucky Horse Park Employee Apparel/Accessories.” Respondent understands it cannot claim to be an “official sponsor” pursuant to KRS 45A.097, which prohibits such verbiage or an endorsement by the Commonwealth of Kentucky. d. Venue/Facility i. KHP will allow Respondent to purchase discounted meeting space in the Club Lounge in the Covered Arena, South Theatre in Visitor’s Center, or Hospitality Tower at Rolex Stadium at 25% (twenty-five percent) off space, up to 1 (one) time per year. ii. KHP will allow Respondent to occasionally host educational opportunities for KHP employees and/or visitors at mutually agreeable times and places on KHP grounds. iii. KHP will provide Respondent up to Five (5) passes to the Kentucky Horse Park, upon request.
