CPE seeks information and suggestions for solicitation documents and procurement process related to the execution of an online digital campaign aimed at driving website traffic from specific Kentucky-based audiences (as defined below) to the college and career navigation website, Futuriti.org. As funding is made available, CPE intends to procure a vendor to employ digital marketing strategies to reach households in the state where at least one of the following demographics or conditions exist: - Adults with no high school diploma - No college credential - Prior incarceration - Some college experience but no degree - Receiving unemployment benefits - Receiving Medicaid or other public benefits - Median household income below $25,000 per year - Search engine history of employment opportunities - Search engine history of college opportunities
