Specifications include, but are not limited to: 1) AGENCY OVERSIGHT AND BRAND STRATEGY ADHERENCE • Assist the University as they engage an agency to develop a compelling and inspiring brand launch. In addition, provide insights into potential new agencies' capabilities and potential as the University’s longer term partner. Major Deliverables: • Act as liaison to the agency on the brand strategy: in the pre-selection phase as a verbal resource and in the post-selection phase to onboard the agency in the background that will lead the University to the full brand strategy • Develop and guide the University strategies on how to be a great client in order to facilitate the exchange of great work. • Ensure campaign theme and materials adhere to the new brand strategy and deliver the goals of driving choice for University for philanthropic gifts and drive pride of affiliation. • Provide guidance on each agency’s potential for a longer term relationship, particularly as it relates to enrollment management and student recruitment. 2) INTERNAL ROLL OUT OF THE NEW BRAND STRATEGY • Introduce the practices and tools that will bring about a culture change that enables the University to rollout the new brand strategy and promise with excellence. • Develop a plan and roadmap to rollout the new brand strategy internally starting with enrollment management and student retention. • Work with internal University team to refine the current guidelines and systems and build new brand systems to enable the University to begin presenting a consistent visual and verbal expression across campus.