Specifications include, but are not limited to: The specific State agency or political subdivision, upon determination of need, will work with the Contractor regarding advertising/marketing and/or ad placement needs based on market and budget. Marketing/Advertising will include services such as Creative, Research, Electronic/Web Marketing, Social Media, etc. These services are further detailed, below. Creative Services – translate mutually agreed upon advertising and marketing goals into creative strategies and then into advertising communications concepts that provide maximum return on investment. This includes, but is not limited to, the ability to develop advertising concepts, themes and slogans; design advertising and publication layouts; produce and manage the production of television, radio and other forms of broadcast commercials from concept though storyboard to final production; produce digital campaigns; copywriting for print advertisements and for radio and television commercials. Proactively seek out new, innovative and efficient marketing opportunities.