Specifications include, but are not limited to: The Airport is requesting certain marketing services necessary to implement the Airport's marketing initiatives which are focused on passenger/revenue development, with the goals of increasing air service, increasing passenger retention, improving the airport's image, and improving the customer experience. The following services, to be performed under the direction of the Director of Airports, will be required but not limited to: 1. Website management a. The firm must be proficient in website design and knowledgeable in WordPress to maintain the Airport's website. b. Images received from passengers must be updated on a monthly basis. The firm is to make recommendations on how to best use and promote this feature to better engage the public. c. The new terminal and parking garage projects will require frequent updates with photos and information, as well as host several webcams (provided by others). The firm may be tasked to design a separate website or subsection of the current site for the construction projects. d. The website will also be used for contests/promotions. The firm will be required to create graphics, registration pages, write rules and regulations for contests, and manage the contests
