Specifications include, but are not limited to: Radio PSAs and digital advertisements. The goal of the campaign is to encourage farmers and landowners to apply for grants to fund water quality research, planning and implementation initiatives in priority Iowa watersheds. The audience for this campaign shall include Iowa crop and livestock farmers and rural landowners. The call to action will be to contact your local Soil & Water Conservation District to learn about funding available to support conservation practices. The success of this campaign will be evaluated based on the number of grant applications received.