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Digital advertising and marketing company to assist in various digital marketing duties for the University and the College of Business Administration


Location
Iowa
Publication Date
05/29/2019 10:44 AM EDT
Closing Date
06/14/2019 04:00 PM EDT
Issuing Organization
University of Northern Iowa
Solicitation Number
Description

Specifications include, but are not limited to: 3.1.1 Strategic, research based integrated marketing, digital media planning and digital media buying for overall University branding and recruitment campaigns.. 3.1.2 Determine efficient and effective media mix, recommending appropriate digital media platforms to adhere to campaign goals. 3.1.3 Create a performance based, evolving plan; implement and manage. The campaigns should encompass a variety of online channels and media including, but not limited to social channels, online ad networks, mobile, multimedia, paid, OTT, remarketing, geofencing, etc. 3.1.4 Evaluate new media opportunities as needed. 3.1.5 Bi-monthly digital reporting, analysis and optimization recommendations. 3.1.6 Monthly budget reviews 3.1.7 Regular post-buy reporting and analysis 3.1.8 Strategic, research based creative recommendations 3.1.9 Delivery of assets to digital platforms as required. 3.1.10 Integration of analytic tools to measure and report on the impact of executed media strategies and tactics.

Source
http://www.uni.edu/obo/purchasing/current-bid-solicitations (opens in a new window)

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