Specifications include, but are not limited to: 3.1.1 Strategic, research based integrated marketing, digital media planning and digital media buying for overall University branding and recruitment campaigns.. 3.1.2 Determine efficient and effective media mix, recommending appropriate digital media platforms to adhere to campaign goals. 3.1.3 Create a performance based, evolving plan; implement and manage. The campaigns should encompass a variety of online channels and media including, but not limited to social channels, online ad networks, mobile, multimedia, paid, OTT, remarketing, geofencing, etc. 3.1.4 Evaluate new media opportunities as needed. 3.1.5 Bi-monthly digital reporting, analysis and optimization recommendations. 3.1.6 Monthly budget reviews 3.1.7 Regular post-buy reporting and analysis 3.1.8 Strategic, research based creative recommendations 3.1.9 Delivery of assets to digital platforms as required. 3.1.10 Integration of analytic tools to measure and report on the impact of executed media strategies and tactics.