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Digital Marketing Services - "Go West" Campaign


Location
Iowa
Publication Date
05/22/2019 06:29 AM EDT
Closing Date
06/21/2019 03:00 PM EDT
Issuing Organization
City of West Des Moines
Solicitation Number
Description

Specifications include, but are not limited to: The City of West Des Moines Community & Economic Development is soliciting proposals from experienced local and regional firms to provide professional digital marketing services related to the GoWest brand campaign. The City is seeking a creative, yet systematic and thorough approach for the development and planning of a strategic digital and social media marketing campaign. 1) Planning & Strategy  Conduct and/or support conducting primary market research to identify target audiences, strategies and tactics to achieve GoWest objective to recruit and retain business and talent/workforce. 2) Content Development  Recommend and support an integrated approach to content marketing through social media and digital channels.  Support the department in content creation appropriate for multiple channels or media.  Create creative content that could be loaded to gowestdesmoines.com as well as shared over multi-media channels. 3) Social Media  Provide recommendations for leveraging social media through an integrated social media platform with content scheduling and content development assistance.  Develop strategies to increase following among various social media platforms.  Provide support in tracking current events that is relevant content to deliver over social media platform.  Develop a calendar to schedule content to build a following and engage with multiple audiences.

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