Specifications include, but are not limited to: The City of West Des Moines Community & Economic Development is soliciting proposals from
experienced local and regional firms to provide professional digital marketing services related to the
GoWest brand campaign. The City is seeking a creative, yet systematic and thorough approach for the
development and planning of a strategic digital and social media marketing campaign.
1) Planning & Strategy
Conduct and/or support conducting primary market research to identify target audiences,
strategies and tactics to achieve GoWest objective to recruit and retain business and
2) Content Development
Recommend and support an integrated approach to content marketing through social
media and digital channels.
Support the department in content creation appropriate for multiple channels or media.
Create creative content that could be loaded to gowestdesmoines.com as well as shared
over multi-media channels.
3) Social Media
Provide recommendations for leveraging social media through an integrated social media
platform with content scheduling and content development assistance.
Develop strategies to increase following among various social media platforms.
Provide support in tracking current events that is relevant content to deliver over social
Develop a calendar to schedule content to build a following and engage with multiple