Specifications include, but are not limited to: .2.1 Website Design and Management a) Consistent, user-friendly, up-to-date design for four (4) municipal golf courses – no sub-sites required b) Responsive design for seamless mobile viewing – web pages shall open to fit user screen size dynamically c) Compatibility with multiple browsers including Internet Explorer, Firefox, Chrome, Safari, etc. d) Unlimited website editing, including City access to edit menu bars e) Proactive management of the website, online specials, online store, and sales leads f) Search Engine Optimization g) Tee Sheet integration with most major providers and “widget” capability h) Customized data collection forms with customer profiling g) Customer Relationship Management (CRM) Module to log calls, keep history on prospects and members, set follow-up tasks and reminders, etc. h) Multiple data capture points throughout the website i) Unlimited data segmentation and list building j) Reporting for all areas of website and email blasts k) Website redesign every 18-24 months included in annual fee l) Ability to integrate with City’s existing VSI Golf Trac software m) Maintain existing URL: www.playcedarrapidsgolf.com 4.2.2 Email features: a) Specifically targeted e-mail databases based on customer profiles b) “ E -newsletter” with special web access for customers to access online specials and promotions c) Unlimited email blasts d) Email scheduler e) 52-week email marketing plan f) Email deliverability g) System ensures data is clean with no duplicate or bad email addresses h) Bounce management – system monitors email bounces automatically i) Email collection tool for e-newsletter sign-ups on existing kiosks provided in each clubhouse ETC.
