The Iowa Tourism Office is seeking proposals from qualified vendors to manage the development of short-form video content through partnerships with content creators. These videos will promote Iowa’s tourism experiences, destinations and events across digital platforms such as Instagram Reels and YouTube Shorts. Scope of Services Includes: • Identifying and contracting with content creators aligned with Iowa’s tourism brand and goals • Developing creative briefs in collaboration with the Iowa Tourism Office • Delivering 130 high-quality, engaging short-form video shoots, each with an output of 10- 15 short-form videos. • Managing usage rights and licensing of all video assets Additional Requirements: • A total of 50 video shoots will be made available for purchase by up to 10 tourism partners. Tourism partners include convention & visitors bureaus, tourism attractions, lodging properties, restaurants and other entities that market to potential visitors. All rights to partner-supported video shoots must also include the Iowa Tourism Office. • The remaining 80 video shoots will be produced exclusively for the Iowa Tourism Office. • Shoot locations within the state of Iowa will be determined by the partner or Iowa Tourism Office.
