Specifications include, but are not limited to: The contract awarded as a result of this RFP will include, but not limited to, the following tasks: 1.6.1 Refinement of brand concept, to include targeted messaging, tagline and recommendation of specific elements to deliver brand message. 1.6.2 Development of a written brand positioning statement. 1.6.3 Facilitate and attend partner meetings related to strategy development and implementation for the use of the NRCNA. 1.6.4 Development of style guide and graphic design elements and assist in completing trademark activities. 1.6.5 Establish a written short-term and long-term marketing strategy for the NRCNA for appropriate vehicles and placement opportunities to strategically introduce and deliver the brand message. 1.6.6 Development of educational and promotional videos with input from communications and content team at IDA. 1.6.7 Provide written materials and guidance for use on nutrition and aging website including infographics, guides, social media templates, flyers, materials for print, and web materials.
