2021 Produce Safety Rule Messaging Campaign

Specifications include, but are not limited to: Use a mix of print and digital adsThe ads should be targeted to Iowa produce growers to create awareness of where they can go to learnmore about the FSMA Produce Safety Rule providing at least one sample script for consideration.The ads should focus on website promotion, accessing Produce Safety Rule assistance, information onfour Produce Safety Rule training sessions in December 2021, January/February/and March 2022, andopportunities for on farm “On Farm Readiness Reviews” held during the summer months of 2022.Estimates the size of the target audience, potential media outlets that may be used, and the potential reach ofthe campaign.Includes the designs of the print and digital ads.IDALS will provide brand guidelinesIncludes weekly performance reports and a full performance report after the campaign ends.Print and digital ad reachPrint and digital ad impressionsDigital ad engagement (clicks, likes, shares and views)IDALS will own this data.