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Marketing, Advertising, Public Relations, & Media Buy


Location
Indiana
Publication Date
05/15/2019 10:34 AM EDT
Closing Date
06/25/2019 04:00 PM EDT
Issuing Organization
State of Indiana - Department of Administration
Solicitation Number
Description

Specifications include, but are not limited to: • Provide a measurable marketing , advertising, public relations, and media buy campaign that assists agencies in achieving its strategic communications goals • Campaigns should showcase State and Agency goals and programs. • Campaigns should include the latest in technology for emphasizing State and Agency goals • Optimized outreach to existing and target customer base • Maximize cost efficiencies with strategic campaign goals and media buying opportunities • State Agencies shall have the ability to assess campaign progress and effectiveness and make adjustments in real time The Contractor will assist the State Agency with Marketing, Public Relations, Advertising and Media Buying campaigns through development of department / program goals into various media platforms. The Contractor will offer strategies, planning, design, execution and administration of marketing/public relations programs and advertising by providing creative expertise, media buying placement capabilities, including web sites and social media, and account management personnel, as stated in this RFP. Further, the Contractor shall ensure that the State Agency’s campaign specific brand is consistent through all advertising and promotional work including printed and electronic media.

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