Specifications include, but are not limited to: A. Data Collection B. Alignment with Other Plans C. Evaluate existing and emerging opportunities and issues D. SWOT Analysis E. Vision and Goal Setting F. Action Plan with Priorities and Organization Assignments G. Public Engagement Process H. Analyze the Cost to Provide Service I. Implementation Strategy J. Project Website K. Readability and Usability A. Data Collection. The consulting firm will collect detailed demographic and economic data to gain insight and observe local population and market trends and how Zionsville compares to its neighbors and the region. This data shall be a base for the stakeholder and public engagement processes. Examples of potential data include: 1. Population Characteristics, like number, growth, age, sex, race, etc. 2. Labor Force Characteristics, like occupations, wages, education, location, etc. 3. Economic Conditions, like employment, unemployment, number of firms by industry and size, retail sales, etc. 4. Infrastructure capacity (roads, stormwater, sanitary sewer, broadband) 5. Physical Conditions, land use, zoning, land values, infrastructure capacity current/future, etc. 6. Quality of Life, Housing availability, public services, education system, Cultural and recreational opportunities, etc.