Specifications include, but are not limited to: The purpose of this RFP is to select a vendor that can satisfy the States need for advertising agency services. It is the intent of the Indiana Office of Tourism Development (IOTD) to contract with a vendor that provides quality advertising agency services for IOTD. 1.4 SUMMARY SCOPE OF WORK IOTDs vision is for Indiana to be a top leisure visitor destination in the Midwest, with growth in leisure travel annually exceeding its competitive set. In order to achieve this goal, IOTD must communicate with many audiences including consumers in Indiana and surrounding states, trade, media and tourism organizations, businesses statewide and elected and government officials. To reach these markets and audiences, IOTD focuses on program areas including consumer marketing campaigns, tourism research and product development programs.
