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Radio and Digital Advertising Media Planning and Buying


Location
Illinois
Publication Date
05/14/2019 05:07 PM EDT
Closing Date
05/28/2019 03:00 PM EDT
Issuing Organization
College Of DuPage
Solicitation Number
Description

Specifications include, but are not limited to: 1. Broadcast & streaming radio: Please indicate the commission for radio purchase. Assume an annual media budget for radio of $160,000. 2. Digital display, retargeting and native: Include planning/strategy, buying, implementation/management and reporting. Show the formula used to calculate the annual cost. Assume an annual media budget for digital display, retargeting and native of $100,000. 3. Online Paid Search: Currently this is exclusively Google Search. Include planning, buying, and implementation/management. Include keyword development with weekly reporting and adjustments. Each campaign must be tracked separately. Show the formula used to calculate the annual cost. Assume an annual media budget for online paid search of $130,000. 4. Paid Social Media: May include Facebook, Instagram and/or LinkedIn. Include planning/strategy, buying, implementation/management and reporting. Show the formula used to calculate the annual cost. Assume an annual media budget for Paid Social Media of $20,000. 5. YouTube and Hulu: Include planning/strategy, buying, implementation/management and reporting. Show the formula used to calculate the annual cost. Assume an annual media budget for YouTube and Hulu of $50,000. 6. Geofencing: Currently COD geofencing campaigns are purchased through another agency with extensive experience in this media and working with community colleges. Agency may provide pricing on this service as well, but inclusion in this contract is at the discretion of the COD Marketing & Creative Services Department. Assume an annual media budget for geofencing of $30,000. 7. Creative: Concepting and creative development. Provide per hour creative development rates for: strategy, design, copywriting and production. Include an estimated annual cost to provide creative for all media listed here. 8. Management Fees: Include any account management and travel fees. Show the formula used to calculate the costs. Include an estimate monthly and annual total.

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