Specifications include, but are not limited to: 1. Developing and implementing an integrated community outreach and media plan that includes strategies that are cost-effective, focused, and tailored to address barriers that prevent highly likely undercounted demographic populations from completing and returning Census information; 2. Increasing the awareness and knowledge about the 2020 Census in hard-to-count communities; 3. Helping to ensure the County’s hard-to-count populations are counted in the 2020 Census; 4. Working with community groups and or cities, towns and villages inside of Cook County to form a LGCCC or LCCC and assistance in executing their census outreach plans; and 5. Complementing the advertising and marketing campaigns by the Census Bureau, State of Illinois, and other local governments and philanthropic entities.