Specifications include, but are not limited to: The intent of this project is to provide GPMTD with management of its paid advertising campaigns promoting the public transportation services provided by GPMTD on social media platforms. For each of the following project areas, the vendor is expected to prove capability describing strategies to be used and expected results. Sufficient detail must be given and must include examples of past projects, ability to meet deadlines and managerial experience. The vendor should demonstrate knowledge and understanding of public transportation and governmental entities, and the shifting dynamics of how users receive and use information today on social media platforms. Project areas contained within this Scope of Work include:1.Planning, preparing, and executing the paid social media advertising plan for GPMTD.2.Providing a variety of targeting options for each individual campaign (geographically, demographically, or contextually based)3.Providing graphic design assistance for any needed digital assets related to the paid social media advertising campaigns.4.Reporting & monitoring of paid social media advertising campaigns.5.Provide GPMTD with project manager or point of contact.6.Daily monitoring of paid social media advertising campaigns.7.Provide monthly reconciliation of all paid social media advertising campaigns.8.Provide access to online monthly reports via a dashboard or other digital platform.9.Assessment and recommendations of additional digital media opportunities.
