Specifications include, but are not limited to: A. Market Research/Data Analytics; a. Market Analysis – Data driven assessment of baseline economic vitality of the Village. b. Identify market trade areas. c. Perform market and retail Gap analysis for trade areas. d. Conduct a SWOT analysis, aspirations, and results analysis. B. Real Estate Analysis; a. Location Opportunities – Identify vacant or redevelopment sites that will be of interest to future business owners and or developers. b. Identification of priority business categories and/or local expansion efforts. c. Introduction to franchise brokers/site selector representation. d. Assist property owners/local brokers in leasing attraction strategies. C. Retail Recruitment Strategies and Representation; a. Identify key retailers, restaurants, and grocery stores that fit within Village parameters. b. Contact and pitch sales tax generating businesses including retailers, restaurant chains, franchises and brokers representing such.