Specifications include, but are not limited to: Tri-County Regional Planning Commission (TCRPC) requests proposals from qualified firms to develop and implement a media marketing campaign to raise public awareness and support regional and statewide efforts to obtain an accurate count for the 2020 decennial census. The goal of this project is to ensure a fair, complete, and accurate count during the 2020 Census for the purpose of safeguarding fair representation and distribution of resources. The contract will result in the anticipated deliverables: 1. Survey of available census materials and resources, 2. Strategies to deliver focused messages to HTC populations, 3. Branding and overall look and feel of the graphic design, 4. Vector artwork for all graphics, 5. An approved region-wide Marketing Media Campaign with budget and timeline of both earned and paid media, and 6. Monthly reports on collection and tracking of data on campaign implementation.
