Lake Land College seeks qualifications from Vendors that provide comprehensive digital advertising consulting, monitoring and reporting services for an annual campaign. The goal of this marketing initiative is to generate awareness and engagement that leads to website traffic, inquiries and campus visits that convert to enrollees. Our goal for the 2025 Fall semester is to increase enrollment by 5%. The target audiences are: Traditional high school students Non-traditional students returning to school Recent high school graduates who never went to college immediately following high school graduation. Advertising goals: Brand awareness Increase the number of actions taken on the website including visits, information requests, campus visits, applications Convert applicants to enrollees. We expect the digital partner to be monitoring ad performance and suggest modifications for improvement.
