The Village is seeking a full-service agency partner that will focus on helping the Village build its brand through: A comprehensive advertising campaign that features fresh, targeted creative, and Strategic media planning and execution Elements of this project will include: 1. Strategic, research based recommendations for creative and integrated marketing, media planning and media buying recommendations 2. Development and production of results-driven creative (online, mobile, etc.) 3. Management of the production of various creative concepts and delivery to media outlets as required 4. Determine efficient and effective media mix, recommending appropriate media channels to adhere to campaign goals 5. Integration of analytic tools to measure and report on the impact of executed media strategies and tactics 6. Post-buy reporting and analysis The primary purpose of the Village of Schaumburg is to provide high-quality services and programs to residents, businesses and visitors. In partnership with the community, the mission of the Village of Schaumburg is to provide the highest quality municipal service to our customers through thoughtful planning, fiscal responsibility, and accessible, responsive, and proactive leadership resulting in a continuously improving quality of life.
