IdahoPTV is soliciting proposals from a full-service direct marketing agency to assist in annual fund-raising efforts with multiplatform direct marketing services, including strategic planning and full implementation of four (4) annual direct response campaigns per fiscal year, integrated digital strategic planning and implementation, monthly donor renewal strategies, and implementation. This includes design of outer envelopes, letters, response devices, response envelopes, website landing page, and strategies to launch an integrated, targeted digital campaign that includes acquisition, retention, upgrades, and renewals using online platforms. IdahoPTV seeks a vendor that has the technology and expertise to provide campaign strategic planning, database analytics, integration of direct mail and digital marketing strategies, a/b testing, digital analytics, and planning strategies.
