The Offeror shall: 1. Develop a task-by-task work plan and timeline detailing the project schedule, milestones, and resource requirements. The work plan and timeline shall be approved by the CDPHPD prior to implementation. 2. Schedule and conduct regular meetings to ensure the approved work plan and timeline are adhered to. The frequency and timing of meetings shall be determined in coordination with CDPHPD project staff. . Identify a Project Coordinator who shall be the contact person authorized to interact with CDPHPD and ensure that the project schedules and deliverables are being met. The Project Coordinator shall have a minimum of three (3) years of experience coordinating large-scale, culturally appropriate outcomes focused multimedia health promotion campaigns, in Hawaii, preferred. 4. Identify other key project staff and project responsibilities. 5. Provide the following project planning and staffing deliverables: a. Task-by-task work plan and timeline detailing the project schedule, milestones, and resource requirements, including project budget; and b. Staffing plan, including project responsibilities. 2.2.5 Campaign Development 1. The Offeror shall implement at least one (1) new and one (1) updated campaigns selected by the CDPHPD annually for a total of two (2) during the contract period. Campaigns shall be culturally appropriate, outcomes-focused, and conducted on multi-media platforms. a. Implementation of new campaigns shall require formative research, concept development and testing, ad development and production, media planning and buying, and post-campaign media metric summary. b. Implementation of updated campaigns shall require revisions to existing advertisements and media planning and buying. c. Campaigns will be developed with project oversight from the CDPHPD staff, including type(s) of tobacco product(s) to focus on. d. By the beginning of Year 1 of this contract CDPHPD will have two (2) campaigns developed – one (1) new, unaired campaign and one (1) aired campaign. It is required that in Year 1, the Offeror will: i. Buy media to flight the two (2) campaigns already developed; and ii. Develop a new campaign...
