The Hawaii State Public Library System seeks bids from qualified vendors to deliver rebranding, logo-design, collateral material development that raise the HSPLS profile positively and measurably. Specifically, the scope of work entails: • Initial research and stakeholder engagement to understand how different groups perceive HSPLS’ current brand and what they value in library services. Analysis of the findings must be used to develop the executable brand package and include: o Identifying and analyzing the diverse audience segments the library system serves; this includes demographics, preferences, behaviors, and needs o Performing key stakeholder surveys and interviews o Conducting focus groups with key stakeholders; at least one focus group must be conducted on each of the six islands where HPSLS has branches • A comprehensive, executable brand package that aligns with the HSPLS mission and vision; deliverables must include: o Primary and secondary system-wide logo design with tagline; must anticipate the possibility of future island- and branch-specific logos o Color palate o Typology/Fonts o Icons o Artwork o Photography examples that align with brand o Letterhead o Business cards o Templates, including: emails, e-newsletters, reports, presentations, social media graphics, signage, electronic and printed program announcements o Style guidelines
