The HTA is seeking a contractor to provide a full range of comprehensive brand marketing services for the Hawaiian Islands in the Taiwan market. The brand marketing guidelines for this RFP are as follows: Brand Health and Cultural Integrity a. Strengthen brand recognition as a premier visitor destination. b. Drive destination brand awareness and manage both the overarching Hawaiian Islands brand and the distinct identities of Kauaʻi, Oʻahu, Lānaʻi, Molokaʻi, Maui, and Hawaiʻi Island. c. Highlight the diversity of Hawaiʻi. Create brand messaging that communicates the following destination attributes that have been shown to strengthen Hawaiʻi’s competitive advantage: i. Hawaiʻiʻs People, Place, and Culture ii. Sustainable Destination iii. Beautiful Scenery iv. New Things to Explore v. Major Festivals, Events, and Sports vi. Volunteer and Giveback Opportunities
