Under the supervision of, and in collaboration with the MACRO, the successful Offeror shall provide MACRO with the following services: 1. Mission-Aligned Messaging and Strategic Communications Within the first 30 calendar days, develop a comprehensive, multi-platform Communications and Action Plan for approval by MACRO. This plan will define key messages, target audiences, communication channels, brand tone, content cadence, and measurable outcomes. It will be reviewed and updated quarterly or as needed. Provide ongoing strategic and tactical support of the MACRO with communications including, but not limited to: o Drafting speeches, talking points, op-eds, and position papers for MACRO leadership o Preparing legislative testimony and stakeholder briefings o Writing and editing press releases, newsletters, factsheets, and success stories o Responding to media inquiries and preparing official statements o Copy-editing all materials in Associated Press (AP) style o Developing and facilitating monthly television media segment ideas, including human-interest stories and talking points for local TV features (HI Daily Now as an example - minimum one per month; more as appropriate) • Note: Media budgets will be set with MACRO and included as part of the contract costs Assist with maintaining, updating, and growing the MACRO’s email audience and distribution list in Constant Contact or a similar program. o Segment and grow audience strategically o Provide performance metrics for the e-newsletter within 14 days following its distribution. Oversee regular updates to MACRO’s website, ensuring timely, accessible, and relevant content. o Draft and publish relevant blog content o Upload media assets, publications, event details, and impact stories Produce a bi-monthly podcast to highlight MACRO’s initiatives, featuring topics such as military-community partnerships, local impact stories, defense readiness, and cultural exchange. Deliverables include: o Scriptwriting, host and guest coordination, recording, editing, and promotion o Short-form videos or promotional spots to support campaigns or amplify events...
