This assignment calls for building upon previous Empowerline work. Before fully activating departmental agency outreach, ARC is seeking firms to assist with creating key messages that offer an optimal user experience and deploy outreach strategies to drive user awareness, interest, and participation. The new messaging should do the following: • Include Geographical Targetable considerations, such as: 1. Buy limited searches within specific zips/areas, especially targeting the 7 key segment groups 2. Purchase multiple forms of geographical/location data 3. Align targeted messages with designated zip codes, census tracts, and/or vicinities with a traffic of buy 4. Research multiple forms of geographical/location data for purchase 5. Research purchasing list to be bought on a sub-zip basis...
