Specifications include, but are not limited to: One or more statewide contracts with one or more qualified suppliers who will provide Media Buying and Advertising Services to the State. The media buying category includes services for the placement of media advertising covering Television, Radio, Print, Outdoor, On-line (Internet, Social Media: Facebook, Twitter, My Space), In-Store (i.e., Point of Purchase) & Third-Party media streams. This category includes but is not limited to the following services: Strategic media planning, buying, and placement across all types of media platforms (video, digital, audio, social media, print, out-of-home, sports, arena-stadium, etc.) as listed in Section 3, Scope of Services; Replacement or upgrade of systems; Provide planning and guidance for budgeting and planning purposes including strategy and demographic research; Integration with existing systems as requested.
