Specifications include, but are not limited to: This RFP is being issued to establish a contract with a qualified supplier who will provide market research, an enrollment analysis and the appropriate marketing messaging to move Gordon State College forward in the next three to five years. Gordon State College wishes to begin an immediate comprehensive marketing effort to improve the college’s position in the regional and state marketplace, particularly as it relates to its efforts to recruit, enroll and retain students. This effort will assess the perceptions of GSC’s internal and external audiences, stakeholders and key influencers, analyze its enrollment management practices and strategies, review its current marketing and communication materials to then identify strategies and tactics needed to leverage and optimize the Gordon State College brand. The effort should result in a comprehensive, integrated communication effort.