Specifications include, but are not limited to: The City of Atlanta Department of Public Works – Atlanta Streetcar Program is seeking proposals from qualified, full-service marketing agencies, professional digital/graphics companies or individual(s) to provide services including, but not limited to: (1) creative development of branding and marketing campaigns; (2) graphic design of collateral materials; (3) market research and planning; (4) outcome/result driven public relations assistance, and (5) design and execution of an innovative website to enhance user experience. PRIMARY OBJECTIVES With plans for phased expansion underway, the City of Atlanta seeks to partner with marketing agencies, professional digital/graphics companies or individual(s) to accomplish the following: • Enhance the appeal of the Atlanta Streetcar brand • Promote transit ridership, while building a reputation as a “must do” on the checklist of visitors to the City of Atlanta • Disperse information and increase awareness of public transportation services and service changes among the general public and target audiences Etc.
