The goal of the Employer Services Program is to increase the use of travel modes other than single occupant vehicles (SOV) by establishing, maintaining, and enhancing partnerships with employers, property managers and commuters in designated areas of the region. The result of these efforts must raise awareness of commute options programs that lead to changes in travel behavior and on-going emissions reductions under Georgia’s designated pollutants (currently ozone and PM 2.5). These changes will result in measurable and reportable increases in the number of commuters using alternative modes, with reductions in both vehicle miles traveled (VMT), PM 2.5 and emission precursors for ozone. These objectives are achieved by contracting to provide trained staff to conduct the outreach and commute options education services, by providing technical assistance, and by monitoring performance for cost-efficiency, effectiveness, and compliance with federal guidelines. To reinforce the regional nature of the program being supported by implementation in TMA areas and to continue to address the overarching goals of reducing congestion and improving air quality, measures and performance targets for each TMA area will be determined. These measures and targets will continue to require selected respondents to collect commuter data about the commute habits of employees in the form of surveys, mode counts, and/or transit pass sales. Mode counts will be captured in the Atlanta regional customer relationship management (CRM) software. ARC will provide licensing and access to the CRM on behalf of each contracted organization. ARC will maintain ownership and require access to all data points, such as employer names, contacts, notes, and other items related to the TDM program. Additionally, a standardized commuter survey template and incentives will be provided by ARC and must be used by contracted TDM service providers. ARC reserves the right to contact or survey CRM points of contacts (e.g., Employer Transportation Coordinators or ETCs) as needed to validate relationships and partnership status.
