The subsequent sections include a detailed scope of services to help potential offerors understand the department's requirements and expectations. This comprehensive scope delineates the specific needs, objectives, and standards that Offerors should address in their proposals, ensuring a clear and aligned understanding of the desired outcomes. Description As the Georgia Department of Transportation (Georgia DOT or GDOT) continues its commitment to transparency, openness, and accountability to the state of Georgia and its residents, an experienced team of communications strategists, public relations professionals, and safety engineers is being sought to provide up-to-date guidance and execution on the latest trends and technologies in communications and educational outreach. The awarded firm will supplement the current resources available and implement new strategies utilizing additional resources and workforce to help to ensure successful public-facing outcomes and engagement of department initiatives. As the Georgia DOT continues its commitment to transparency, openness, and accountability to the state of Georgia and its residents, GDOT seeks an experienced team of communications strategists, public relations professionals, and safety engineers to provide expert guidance and execution on the latest trends and technologies in communications and educational outreach. The awarded firm will supplement existing resources, implement new strategies, and enhance public engagement to ensure the successful execution of department safety initiatives. This contract is designed to strengthen and unify GDOT’s safety education outreach efforts by reinforcing safety as the #1 priority in all GDOT projects. By establishing a comprehensive, statewide approach under the Arrive Alive brand, this initiative will ensure consistency, efficiency, and impactful messaging across all safety-related programs and campaigns. This contract represents a strategic shift from a vendor-dependent model to a structured program management approach, bringing in a dedicated support team to work alongside GDOT staff to carry out these activities. The awarded firm will manage and execute transportation safety campaigns that align with GDOT brand standards, ensuring a cohesive and impactful outreach effort. This team will lead the development of strategic content, graphic design, media outreach, and community engagement initiatives to reinforce GDOT’s commitment to safety. A critical component of this contract is fostering strong stakeholder partnerships to expand the reach and effectiveness of GDOT’s safety education initiatives. Through collaboration and partnership with state agencies, local governments, law enforcement, advocacy groups, non-profits, businesses, schools, and community organizations, the program will create coordinated outreach efforts, increase visibility, and maximize impact. It is anticipated that these partnerships will be leveraged to carry out these activities in a coordinated manner. Additionally, the firm will oversee and expand transportation safety forums, leveraging these events as platforms for engagement, discussion, and education on roadway safety challenges and solutions. By prioritizing data-driven decision-making and stakeholder input, GDOT will continue to adapt its safety messaging to meet the evolving needs of Georgia’s diverse communities.
