In 2025, SRTA will procure a new contract for the Retail Transponder Program through competitive bidding. SRTA will select the Vendor that presents the best value and quality of service. The objective of this Request for Discussion (“RFD”) is to educate SRTA on the current marketplace offerings for retail transponder kits and corresponding servicing. This RFD solicits information from respondents with the expectation that SRTA will gather sufficient market information to help inform the development of specifications for a Request for Proposals. The retail transponder product procurement driving this RFD provides consumers with a different way to pay their tolls. The program makes the electronic tolling system accessible to users who wish to open and manage Peach Pass accounts with cash instead of using a debit or credit card. Much like a prepaid calling card, a retail transponder kit and reload cards are available for purchase and may be reloaded where gift cards and prepaid cards are sold. These kits are available for purchase at several local, participating retail locations. These accounts can also be reloaded with a debit or credit card at a participating retail location, online, by phone through the Peach Pass customer service center, or via the Peach Pass mobile app.
