The goal is to create a mini-documentary that shares a recap of the ReCAST grant program from 2021 to 2026. We want strong storytelling that stitches together both the data and the impact of this five-year grant program into a 30-35 minute piece. Components of this project will be published on YouTube (and other social media platforms) in horizontal and landscape formats. For example, we want 11 promotional video clips (or vignettes) of the full documentary. These 30-90 second clips are expected to be segments of the full documentary, formatted vertically for Instagram, Facebook, and LinkedIn. The goal of the vignettes, as well as the full documentary, is to share the program's impact and promote sustainability for ReCAST partners. The selected documentarian will need to use video footage from previous years, which will vary in quality. The City of Lawrenceville will own all footage upon project completion. Finally, in order to share data results in a compelling way, this work will require experience with motion graphics. See the linked example. Project Objectives: • Showcase Impact: Highlight real-life experiences to show how the program makes a difference. • Present Data Results: Use keys and visual imagery to make data both clear and compelling. • Boost Engagement: Use short, easy-to-share videos to expand the social media reach. • Advocate for Support: Give funders, partners, and the community a compelling way to see program results. • Raise Awareness: Share personal stories to garner interest and involvement.
