The scope of work for this proposal should include the development of an online identity across multiple social media platforms. As an online presence is established, the proposal should include multiple touchpoints per week for engagement across various platforms. Monthly reviews of activity should yield higher numbers of followers and subscribers to online content generated by the I-75 CCC. Respondents should propose a scope of work to best achieve these desired goals in the defined timeline and with the greatest emphasis possible on cost controls. In the long term, the I-75 CCC looks to maintain a social media presence following this campaign. The organization will evaluate options for management of its web-based marketing following this campaign.
